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Legal & Tax

Marketing for firms with no hours to spare.

We're a video, web, and marketing team in Mobile, Alabama. You talk for one session. We turn it into articles, posts, and a newsletter, and nothing goes out until you approve it.

McGowin Tax home page, built by AVO Dynamics: the headline 'Transform Your Tax Experience with International Expertise' over a world map, with paths for expats and businesses
McGowin Tax home page on a phone, built by AVO Dynamics: 'Transform Your Tax Experience with International Expertise'
mcgowintax.com
Organic search traffic for a tax firm on the site we built, July to September 2026 against the first half of 2024.
18x
Where that firm's pages rank on average, July 2025 to March 2026.
Page 4 โ†’ 1
A month to start, with a 3-month minimum.
$1,500
McGowin Tax

Three problems, one firm that solved them

McGowin Tax handles international tax for expats and cross-border businesses. Alex McGowin founded it in 2018 after PwC and Grant Thornton, and our team runs its marketing every month.

You don't have time to market the firm

mcgowintax.com/podcast

โ€œI know I should post. I also have forty returns due.โ€ Alex talks for one session. We plan the topic with him, film it for his podcast, Talking Expat Taxes, and turn one video into seven pieces of content for every channel he has.

McGowin Tax podcast page, filmed and built by AVO Dynamics: Talking Expat Taxes episode 22, with Alex McGowin and attorney Daniel Tostado on moving to France from the US, with show notes and takeaways
McGowin Tax podcast page on a phone, built by AVO Dynamics: Talking Expat Taxes episode 22, โ€œMoving to France from the US: Visas, Residency & Taxesโ€
mcgowintax.com/podcast

One session to film

We plan the topic together, then film the episode.

Seven pieces from one video

Clips, an article, posts, and the newsletter, all cut from the same recording.

Five platforms

LinkedIn, Facebook, Instagram, YouTube, and TikTok, each in its own format.

A weekly newsletter

Built from the same episode and sent every week.

Your profession limits what you can say

mcgowintax.com/articles

โ€œHalf of what a marketer suggests, my licensing board would have a word about.โ€ So the content teaches instead of sells. We adapt each episode into an article, and Alex refines it until it says what he'd tell a client.

McGowin Tax articles page, built by AVO Dynamics: International Tax Articles, with a newsletter signup above the latest article
McGowin Tax articles page on a phone, built by AVO Dynamics: International Tax Articles, with the newsletter signup
mcgowintax.com/articles

Articles that teach

About 70 so far, each one refined with Alex before it's published.

You approve everything

Nothing posts until you've signed off.

A newsletter people asked for

Expat tax, explained every week, to readers who subscribed.

A community of its own

We launched community.mcgowintax.com for the firm's audience.

The big firms outspend you on ads

mcgowintax.com/articles

โ€œWe can't win a keyword auction against a national firm.โ€ So skip the auction. The site, the podcast, the newsletter, and the community build an audience the firm keeps. Organic search traffic grew 18x on the site we built, and 40x against the site it replaced in 2023.

McGowin Tax article page, built by AVO Dynamics from a filmed episode: โ€œThe South Dakota Trick,โ€ written by Alex McGowin, with the video above the text
McGowin Tax article page on a phone, built by AVO Dynamics: โ€œThe South Dakota Trick,โ€ written by Alex McGowin, with the filmed episode below the headline
mcgowintax.com/articles

18x organic search traffic

Monthly average, July to September 2026 against the first half of 2024.

From page 4 to page 1

Average search position, July 2025 to March 2026.

An article outranks the home page

The South Dakota residency article is the site's top search page.

Found by AI assistants too

ChatGPT and others started sending visitors in 2026.

Ad rules check

Can I say this in an ad?

Pick your practice, then tick the claims you plan to make. Each one gets a flag, the rule behind it, a safer wording, and the source. You don't need an email to see any of it.

Your practice and stateI am ain

Tick the claims your ad makes. You get the rule, a safer wording, and the source for each one. No email needed.

How it works

  1. Pick your practice and state.
  2. Tick each claim your ad makes.
  3. Read the flag, the rule behind it, and a safer wording.

Want it all in one place?

Leave your email once you have a list and we send the kit:

  • Every rule for your practice and state in one place, with its source, as a PDF to forward to a partner or your office manager
  • A year of post ideas built around those rules, month by month
  • Leave a phone on the next step and we'll call to book a free review of your current marketing.

Pick your practice to see how each rule applies to it.

Claims about you

6 rules

Proof and results

4 rules

Fees and prices

3 rules

Names and titles

4 rules

Reaching out

3 rules

Reviews

2 rules

Content you publish

3 rules
Your flags land here.Pick your practice, then tick the claims your ad makes.

Not legal advice. These flags summarize published rules, which differ by state and change. Check with your state bar or board of accountancy before you publish.

Lawyer

Claims about you

6 rules

Proof and results

4 rules

Fees and prices

3 rules

Names and titles

4 rules

Reaching out

3 rules

Reviews

2 rules

Content you publish

3 rules

Keep a copy of every communication for six years, with its date, recipient, and means of sending. Produce it to the Office of General Counsel on request.

Name the city, town, county, or location of at least one bona fide office in every communication. If you have no office in Alabama, say so.

If you are not licensed in Alabama, disclose that clearly and prominently in any communication that reaches Alabama clients.

Keep samples and recipient lists of every targeted communication for two years.

CPA firm

Claims about you

6 rules

Proof and results

4 rules

Fees and prices

3 rules

Names and titles

4 rules

Reaching out

3 rules

Reviews

2 rules

Content you publish

3 rules

Register the firm with the State Board of Public Accountancy within 30 days of opening, and report a name change within 30 days.

Disclose to the client in writing any referral fee you pay or accept.

Enrolled agent

Claims about you

6 rules

Proof and results

4 rules

Fees and prices

3 rules

Names and titles

4 rules

Reaching out

3 rules

Reviews

2 rules

Content you publish

3 rules

Keep recordings of radio and TV ads, and copies of direct mail and email with their recipient lists, for at least 36 months.

If you are an IRS e-file provider, keep a copy of each ad until the end of the calendar year after you last used it.

Tax preparer

Claims about you

6 rules

Proof and results

4 rules

Fees and prices

3 rules

Names and titles

4 rules

Reaching out

3 rules

Reviews

2 rules

Content you publish

3 rules

Keep recordings of radio and TV ads, and copies of direct mail and email with their recipient lists, for at least 36 months.

If you are an IRS e-file provider, keep a copy of each ad until the end of the calendar year after you last used it.

What you can check

Seven groups of claims. Open one in the checker and read the flag for your practice and state.

Who it covers

Lawyer, CPA firm, enrolled agent, and tax preparer. A state with no rules of its own reads the national rules.

What an ad has to carry

Rules that bind the ad itself, separate from the claim you are checking.

Lawyer

CPA firm

Enrolled agent

Tax preparer

Not legal advice

Not legal advice. These flags summarize published rules, which differ by state and change. Check with your state bar or board of accountancy before you publish.

Get the content kit ยท step 1 of 2

  • Every rule for your practice and state in one place, with its source, as a PDF to forward to a partner or your office manager
  • A year of post ideas built around those rules, month by month
  • Leave a phone on the next step and we'll call to book a free review of your current marketing.

Get the content kit by email

The checker needs JavaScript to sort the rules by practice. Every rule is listed above. Leave your email and we'll send the kit for every practice as a PDF.

Finish the tool to see your result. The email ask comes after.

Check your inbox. Your content kit and its PDF are on their way.

A few short notes over the next two weeks, then one a month for a year with that month's post ideas. One click stops them. Privacy

Step 2 of 2

Almost done. Tell us about the practice so the kit carries its name.

On its way. Check your inbox in a minute.

From the blog

Read before you publish

  • Pub.

    Can a law firm use client testimonials?

    What Alabama Rule 7.2(l) allows, and what the FTC adds

    Yes, in Alabama, on three conditions. Here is what the rule requires, which reviews fall outside it, and how to reply to a review without breaking client confidentiality.

    Checked October 2026

  • Pub.

    Can I call myself a tax specialist?

    The answer depends on whether you are a lawyer, a CPA, an enrolled agent, or a preparer

    For an Alabama lawyer the answer is no. For everyone else, the word itself is not banned in the sources we read, but its neighbors are, and "certified" is the one most people trip on.

    Checked October 2026

  • Pub.

    What changed in Alabama's lawyer ad rules on January 1, 2026

    The disclaimer, the filing, the 21-day wait, texts, and tracking

    The Supreme Court of Alabama rewrote Rules 7.1, 7.2, and 7.3. Here is what stopped being required, what grew, and what to check on your website.

    Checked October 2026

What a firm gets

One recording, a month of marketing

Everything our team does for McGowin Tax, every month. You bring the expertise. We bring the camera, and the patience for TikTok.

Filming

We plan each topic with you, then film it.

Editing and clipping

Every episode, cut into clips for each platform.

Articles

Adapted from the recording and refined with you.

Account management

Five platforms, posted for you.

The newsletter

Built from the same episode, every week.

The site

Where the articles live and prospects book a consultation.

Reviews

From our other work

No law, tax, or accounting client has a review on file yet, so these come from a contractor, a food tour, and a vacation rental.

AVO Dynamics was great to work with from the videography all the way through editing. Their editing was completed in a very timely manner, and all work was well done.
Michael Hughes, Project Manager at Brasfield & GorrieMichael HughesProject Manager, Brasfield & Gorrie
Had a great experience with AVO! They took care of every little detail to help create a video for my company. Love the finished product. Highly recommend anyone choose them for marketing their business.
Chris Andrews, Owner of Bienville Bites Food TourChris AndrewsOwner, Bienville Bites Food Tour
When we decided to turn our generational home into an Airbnb, AVO Dynamics made it a seamless success! Their stunning branding package, exceptional photography, and strategic marketing went above and beyond, delivering amazing results-even in our rural location. They also manage day-to-day operations effortlessly, making the entire process stress-free. Highly recommend their expertise to anyone looking to turn their dream into reality!
William's Bungalow monogram logoMarty WilliamsOwner, Williams Bungalow
Pricing

What it costs to start

Scope sets the final number, and you get it in writing before we start.

The marketing, every month

Dynamic Partnership

How McGowin Tax works with us

$1,500a month to start

3-month minimum

Filming, articles, social, and the newsletter sit inside it. Social and content work is sold only as part of a partnership.

Every partnership is tailored. Each one includes:

  • Strategy calls to plan the year and set goals
  • Check-ins that review the numbers and set the next goals
  • Every post and article approved by you first
  • One team that already knows your firm
A project

A website

From$5,000

For the firm whose site is the problem

A custom site, built search-ready, with consultations booked online.

Every build includes:

  • A written scope before we start
  • Custom design and build
  • A place for articles to live and rank
  • Launch, search basics, and email on your domain
Not ready for either?

A paid strategy session

One working session with the people who'd do the work. We go through what your firm teaches clients and where they find you, and you leave knowing what to film first, whether or not we end up working together.

How it connects

The services behind all three chapters

FAQ

Questions firms ask

Working with us

Who approves what gets posted?

You do, before anything goes out.

Do I have to be on camera?

No. It works best when the owner talks, but we can write in your voice.

We're a law firm, not tax. Does this work?

Yes, the model is the same: teach what you know. Our lead example is a tax firm, and we say so.

Your expertise is the marketing.

Tell us what your clients ask you most. We'll tell you what we'd film first.