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A product launch for a furniture startup

BoxCave Furniture, Furniture startup

BoxCave launched its first two products before either was finished: OfficeBox, a modular home-office workspace, and GameBox, a coffee table that opens into a gaming rig. AVO modeled both in 3D, made the commercials, ads, and brand story, and built a pre-order store. The launch drove more pre-orders than BoxCave's manufacturing could fill.

Services
Video ProductionMultichannel MarketingCustom Web Development
Delivered
2022

OfficeBox commercial

The launch commercial for OfficeBox, a modular home-office workspace, made from 3D renders while the product was still a prototype.

GameBox commercial

GameBox is a coffee table that opens into a gaming seat with a desk and foot platform. AVO rendered it in 3D while it was still a prototype and made the commercial from those renders.

GameBox 3D ads

Display ads made from the GameBox renders, to take pre-orders.

  • BoxCave GameBox ad, "Your dream rig, only better": the same piece as a gaming rig, a workspace, and a coffee table

Brand story

A short film telling BoxCave Furniture's story, made for the launch alongside the OfficeBox and GameBox commercials.

Pre-order store

A pre-order store with a scroll-animated landing page.

BoxCave Furniture home page built by AVO Dynamics: the OfficeBox hero, "A transforming workspace to work with your space"
BoxCave GameBox pre-order page built by AVO Dynamics: "The gaming rig you deserve, designed for the space you have" over a 3D render of the coffee table and seat
BoxCave GameBox page, mid-scroll: the 3D seat unfolds beside the line "The revolutionary design lets you unfold your rig in seconds"
BoxCave GameBox page section on its designer, a former Army Black Hawk pilot, with his photo and signature

Really enjoyed working with the AVO team. They brought a creative element, energy and marketing awareness that was needed for our startup. They were very flexible and did a great job with creating 3D images and videos of our conceptual product while we were still prototyping the final product.
Kent S. - BoxCave Furniture

Kent Strickland · Co Founder, Boxcave Furniture
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