A brand, campaigns, and photography for an athletic apparel label
Kaleidoscope Athletic Apparel, Athletic apparel label
Kaleidoscope Athletic Apparel lives by one line: "Live Life in Color." AVO designed its wordmark, color system, and brand guide, ran many social campaigns and ads, including the Spectrum Collection launch, and shot the product, model, and gym photography.
The work in numbers
4
brand colors, each matched to Pantone
11
campaign creatives
3
printed pieces
The challenge
Kaleidoscope sells color. Its line is "Live Life in Color," and the Spectrum Collection offers every tee and legging in five colors. The brand had to carry that promise across a website, social feeds, posters, and print, and still be recognizable at the size of a sock ad.
What we did
AVO designed the brand and wrote it into a guide: a K wordmark, four named colors with their Pantone matches, and Helvetica in two weights. The campaigns, posters, and order book on this page carry that wordmark. AVO also built the label's website, which is no longer live.
The outcome
Kaleidoscope came back to AVO for project after project: the brand, social campaigns and ads, product and model photography, print, and a website.
Brand identity
The primary wordmark for an athletic apparel label, paired with a saturated color system that carries through packaging, hangtags, and every social post. The full brand guideline document covers logo usage, typography, and color rules.
Pantone 2726 C
#4958e8
Pantone 375 C
#9cdf03
Pantone 1375 C
#faa21b
Pantone 1795 C
#db222a
- Typefaces
- Helvetica Bold, Helvetica Regular
- Brand guide
- Download the guide PNG
Spectrum hype ad
A hype ad for the Spectrum Collection launch.
Gym posters
Posters from a model shoot in a working gym: the apparel under real training, set in the brand's "Live Life in Color" line and color bar.
Order book
The cover of the label's order book.
Product photography
On-model and detail product photography for the apparel and shorts lines, for the ecommerce store, product pages, and paid social.
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Campaign | 02
Social campaigns
Many social campaigns and ads built on the brand's #LiveLifeInColor line. The Spectrum Collection launch showed each tee and legging in all five colors, a throwback series restyled the shorts and socks in retro graphics, and product ads gave the sock line its own run. Every piece was sized for feed and story placement.
AVO 35 ยท 02