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Podcast, articles, and social for an international tax firm

McGowin Tax, International tax practice

AVO films McGowin Tax's podcast, Talking Expat Taxes, and turns each episode into articles, a weekly newsletter, and posts on five platforms. One recording becomes seven pieces of content, and the articles now bring in half of all site visits.

Services
Social Media ManagementCustom Web DevelopmentVideo ProductionMultichannel MarketingBranding & Design
Live
mcgowintax.com(opens in new tab)
McGowin Tax podcast page, filmed and built by AVO Dynamics: Talking Expat Taxes episode 22, with Alex McGowin and attorney Daniel Tostado on moving to France from the US, with show notes and takeaways

Results

  • 18xorganic search traffic on the site AVO built

    GA4 · Monthly average, January to June 2024 against July to September 2026

    See the website

  • Page 4 to page 1average search position

    Google Search Console · 37 in July 2025, 8.6 in March 2026

    See the website

  • 8xsearches the site appears in

    Google Search Console · July 2025 against June 2026

    See the website

The outcome

Organic search is now half of all visits, and AI assistants such as ChatGPT started sending visitors in 2026.

Website

McGowin Tax home page, built by AVO Dynamics: the headline 'Transform Your Tax Experience with International Expertise' over a world map, with paths for expats and businesses
McGowin Tax articles page, built by AVO Dynamics: International Tax Articles, with a newsletter signup above the latest article
McGowin Tax's YouTube Shorts feed, produced by AVO Dynamics: three vertical clips of Alex McGowin captioned “The $10,000 FBAR Rule”, “Don't Use the Wrong Filing Status”, and “The Sneakiest Tax for Expats”
Visit mcgowintax.com(opens in new tab)

Brand identity

  • Blue

    #0057a3

  • Bright blue

    #007fe0

  • Navy

    #001424

  • Copper

    #8b5637

  • Slate

    #354145

  • Cream

    #fefcfb

Typefaces
Playfair Display (display), the system sans-serif (body)

Credits

AVO Dynamics
Podcast filming, website design and build, social media, newsletter, community launch
Alex McGowin
Founder, McGowin Tax
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