
18xthe organic search trafficMonthly average, January to June 2024 against July to September 2026. Google Analytics.
McGowin Tax handles taxes for expats and cross-border businesses. The owner has little time, the profession limits what the marketing can say, and large firms dominate the ads.
So we built content and owned media instead: the website, articles, a podcast clipped into social posts, and a weekly newsletter.
The average search position climbed from page 4 to page 1, an article now ranks above the home page, and AI assistants started sending visitors in 2026.
















